Description
Long-lasting vibrancy for at least 21 washes. A faster after-color routine, color with 3x more prismatic shine. It returns the hair to an acidic pH that is the closest to the natural hair hair, between 4.5 and 5.5.
Keep every high-maintenance hair color vibrant for 65 days*
*When using the Keep Me Vivid system vs. non-conditioning shampoo.