Sulfate-free shampoo to gently wash high-maintenance colors. This no sulfate shampoo doesn’t mean no lather; in fact, it has a milky lather that gives you a nourishing cleanse. In addition, this color-safe shampoo fights against unwanted mineral build-up that may effect your color vibrancy:
– Chlorine : guilty for color oxidation and hair sensitivity
– Copper : the one to blame for Greenish /Darkening effect on color
– Calcium : responsible for Color dullness and dryness
This shampoo for dyed hair keeps every high-maintenance hair color vibrant for 65 days*
*When using the Keep Me Vivid system vs. non-conditioning shampoo.