Chroma Absolu brings breakthrough innovation to the luxury color care market that focuses on caring for the color from the inside out, not the surface. Beautiful color starts with healthy hair. With a complete team of experts, stylists, and scientists, Kerastase uncovers formulas to target all challenges that damaged, color-treated hair clients face. The range, formulated with ultra-caring acids, addresses the 3 main challenges that color care users face: porosity and breakage, color induced frizz & color instability and dullness. The innovative formulas provide 96% more strength, reduce color induced frizz by 77%, and provide 74% more shine. After 6 weeks, 92% color intensity is preserved.
How it works? Chroma Absolu uses its innovative new technology, featuring ultra-caring acids and Centella Asiatica, to protect the core, middle, and surface of the hair. By decoding the 3 layers of damage of color treated hair, our formulas target the different types of color induced damage to recover health from the inside out.
Soin Acide Chroma Gloss: Hair is 94% more hydrated* and instantly softer, Hair is 96% stronger**, with reduced porosity to help retain color for longer. Hair so healthy that even after 6 weeks, 88% of color intensity is preserved*** Color is sublimated, with 70% more brilliant shine*
INSTRUMENTAL TEST ** INSTRUMENTAL TEST: SOIN ACIDE CHROMA GLOSS + SERUM CHROMA THERMIQUE**INSTRUMENTAL TEST: BAIN RICHE CHROMA RESPECT+ SOIN ACIDE CHROMA GLOSS
Who is it for?
Chroma Absolu is for all consumers with color-treated hair who need to address a multitude of hair issues. Chroma Absolu helps to address the need for stronger, shiny, frizz-free colored hair.
THE COLOR CHEATER: Dark brunettes prone to oxidation and unwanted undertones
THE LONG-TIME USER: Permanent root covering leaving hair frizzy, dull and with a rough texture
THE SERIAL COLORER: Bleaching and intense coloring pigments leaving hair dry, porous and prone to breakage